Women's Marketing Presentation, Paris, some time in the late 90's.

During my advertising career I have seen the idea of marketing to women batted around more furiously than a tether ball. In 1998, a team of women were sent to Paris to present new research on marketing cars to women to top-level Ford executives. I wrote the pieces below in one night. I had no art director, but I did have an excellent producer named Phyllis Shook. Our idea was to create an art museum setting using nicely framed LCD screens* scattered in and around other framed paintings. On those LCD screens were notable French women. At key moments these women would come alive and introduce each of our four presenters. Phyllis and I had five days to produce the animation on a tiny budget. With the help of a great team at Grace and Wild Studio in Farmington Hills, Michigan, we brought the creative to life. Here are the introductions. Also below is a video called "The Advocacy and the Enmity," which illustrates the way women sell products to each other. 

Mona Lisa

Opens the meeting. (This is a short version. Originally, Mona's eyes silently swept the room during the meeting's opening remarks.)

Madam Currie

Gives an enlightening lecture.

                                                 The Advocacy and the Enmity.

                                                                              Famous works of art show us how women influence each others' purchase decisions.

Marie Antoinette

Makes an introduction.

Joan of Arc

Speaks about the buying power of young women.

                                                                       Mona Lisa

                                                                                                                                             Closes the meeting.