You're looking at it, the best ad ever made. At least the best ad I ever influenced. Long story short: Shindler's List, Oscar's choice for Best Picture in 1993, was bought by JWT's media department in February 1997. Ford would be the sole sponsor of the film's television premiere. The account team brought us (CD, Mike Priebe and I, an ACD at the time) the assignment to choose the commercials to run during the film. Mike and I felt that no commercial was appropriate so we presented another idea. We put together a timeline. Steven Spielberg, the film's director, would do an introduction. Ross Roberts, Ford's Marketing Director, would talk about Ford's commercial-free presentation. We'd run a :90 full line spot at the beginning of the film and at the end. (Lauren Bacall doing the voice over, which is another story.) Commercial breaks would be intermissions -- art cards with three-minute clock and music from the film in the background. We'd give seven minutes of commercial time back to Spielberg to advertise his Shoah Foundation, (a call-out to WWII Holocaust survivors to tell their stories) at the end of the film. We presented the idea of intermissions and the timeline to Ford. They loved it. They spoke about the history of Mr. Ford during those years, and how right and respectful this idea was. I had a great deal of admiration for that management team in that room that day. We went to Amblin Studios to present to Spielberg's people. They were thrilled. And, it was good for Ford. To read a little more click this link: New York Times. BREAKING NEWS: The effect still lingers. On September 10, 2015 Steven Spielberg presented Bill Ford a humanitarian award for supporting the expansion of Holocaust educational programs. "The Shoah Foundation has a long history with the automaker, who was the sole sponsor of the 1997 NBC broadcast of Spielberg's Academy Award winning Schindler's List ... " Read more.