The first ad set the stage for what now is a brand in its second decade. We've created a lot of ads over the years, but this one says it all to me. This campaign is about the fierce feminine warrior. Breast cancer is largely a disease fought by women. And women who fight it find their inner badass. Ok, that badass isn't really hidden. Women bear and raise children. Many do this while juggling work and household. And some do all of that and fight cancer too. I have interviewed dozens of women who have fought the disease. I am humbled and when I feel I must grumble about my life, they give me great pause.
Warriors in Pink has been integrated into dozens of television shows and movies. There is a huge spike in sales of Warriors in Pink wear and gear when we are ins hows. The more wear and gear sold, the more dollars go to support breast cancer charities. These ads represent just a few of many.