Warriors in Pink Models of Courage.
We've done so much work in this space, but for me, the most rewarding part was when we created the Warriors in Pink Models of Courage. Since Ford is a car company, not a group of breast cancer experts, we decided to put breast cancer survivors front and center. They are the genuine voice. They are the people who can help others. So we asked them to model clothing, share their experiences and make tv and hometown appearances. You can meet the current models at fordcares.com. Above are our first group models. This group and the one that followed are people who remain very near to my heart. Flow Non-fiction worked with us to make videos about the program and individual models, Tina, Ruby, Lisa, and Carol. There's more to see on the Warriors in Pink YouTube channel.