How to fill the inside front cover of Automotive News with fresh content every week for seven years.
1. Work with a great team: from client to account to traffic to legal to production. 2. Generate ideas within the team. 3. Research 4. Write questions and conduct interview as necessary. 5. Shoot as necessary. 6. Write and comp. 7. Route to everyone (quickly) 8. Send to publication. 9. Do it again (and again and again ...). Our team can dig up stories and make them work. We react quickly when news happens. We have fun. And we make good use of the media buy.