SVP, DIRECTOR OF INTEGRATION, JWT, DETROIT My co-creative director and I were responsible for creating one voice across TV, print, direct mail and digital channels as well as overseeing creative for brand content and alliances.
SVP, CREATIVE DIRECTOR, CRM, JWT, DETROIT I started and built JWT, Detroit's first CRM/Direct Mail Creative Department. Response rates on our pilot programs (owner website and direct mail) exceeded 10%, which allowed us to expand. My department grew to seven writer/art director teams and we delivered many successful programs.
SVP, ASSOCIATE CREATIVE DIRECTOR/WRITER, JWT, DETROIT It was the age of boutiques and when our clients wanted specialists, JWT showed its ability to be flexible. I was in charge of eight copywriters assigned to work on print only. Our Ford client became very happy with the print work. One truck campaign that I personally wrote remains my favorite.
VP, ASSOCIATE CREATIVE DIRECTOR, JWT, DETROIT Ford Truck, Car, SUVs, Race for the Cure, Cause Marketing, new product launches, refreshes, campaigns -- I worked on them all. As an ACD I headed each of the major product and creative groups. Supervising creative teams, studio work, TV shoots, radio, outdoor, etc. etc.
SR. COPYWRITER, JWT, DETROIT I wrote, presented and produced TV, print, radio, outdoor, full campaigns, the usual, for our client, Ford Motor Company.
SR. COPYWRITER/CREATIVE SUPERVISOR, BBDO, DETROIT Dodge Car and Truck. During my fourth year in the business, I was put in charge of copywriters and responsible for all copy that came out of the department.
JR. COPYWRITER, D'ARCY MACMANUS MASSIUS, INC., BLOOMFIELD HILLS, MI MichCon, FTD, Whirlpool, Dow Chemical, Pontiac, new business. I wrote. I wrote. I learned.
AUDIT CLERK, TUPPERWARE LADY, RECEPTIONIST, SALES CIRCULATION MANAGER, ANYTHING FOR A BUCK, Sears Roebuck, Cathedral Publishers, Tupperware, CREEM magazine, Journal of Animal Science, Odd jobs
EDUCATION MICHIGAN STATE UNIVERSITY B.A. in Advertising. 3.9 GPA. Self-funded education
OAKLAND COMMUNITY COLLEGE Associates Degree in Graphics and Commercial Art. Self-funded education.